How to "Lease" a BMW i3 for $18 a Month

Peder Norby applies 'Teslanomics' to recalculate the monthly lease on BMW's i3 electric car.

Published: 10-Apr-2014

Automakers are always trying to find new ways to make their cars look cheaper to buy — and Tesla is no exception. But what happens when you take other plug-in cars and use the same Tesla logic to advertise them?

You end up with some really crazy monthly costings, like an entry-level BMW i3 for just $18 a month, or a Nissan LEAF you’re actually PAID to drive!

Enter Teslanomics: the concept that you advertise an electric car at a price which includes all the possible savings and incentives your car is likely to attract in its lifetime.

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