PHOTO CAPTION: Navigant projections on worldwide electric motorcycle and scooter sales

Electric Cycle Sales Forecast to Increase Ten-fold in North America

Navigant sees sales of electric motorcycles and scooters in North America growing from 4,000 annually in 2012 to more than 36,000 in 2018, a nearly ten-fold expansion.

Published: 17-May-2013

The vast majority of electric motorcycles and scooters sold worldwide are sold in China. To date, little demand for these vehicles has existed outside Asia Pacific, with the exception of a few Western European countries such as Germany and Spain. According to a recent report from Navigant Research, that will begin to change in the next several years: sales of e-motorcycles and e-scooters in North America will grow from a little more than 4,000 in 2012 to more than 36,000 in 2018, a nearly ten-fold expansion, the study concludes.

“The market for e-motorcycles and e-scooters will grow as manufacturers provide more robust features, including longer range capability, better performance, and in the case of e-motorcycles, higher speeds,” says Dave Hurst, principal research analyst with Navigant Research. “The North American market is still very much in its infancy, but the United States will see strong growth, with a compound annual growth rate of greater than 50 percent through 2018.”

In Asia Pacific, scooters and low-powered motorcycles are widely used as everyday transportation. In North America, by contrast, motorcycles and scooters (including e-motorcycles and e-scooters) are more likely to be used for recreation than as a primary form of transportation. The interest in higher-powered and touring motorcycles is higher in North America than other regions, and so e-motorcycles and e-scooters are often purchased as complements to other forms of transportation.

The report, “Electric Motorcycles and Scooters”, provides a comprehensive examination of the market drivers and barriers, technology issues, governmental incentives and regulations, and key drivers of growth in the e-motorcycles and e-scooters industry. The report includes e-motorcycle and e-scooter sales forecasts through 2018, as well as detailed profiles of key industry players. The report also provides forecasts for lithium ion and lead-acid battery technologies used in e-scooters and e-motorcycles. An Executive Summary of the report is available for free download on the Navigant Research website.

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