High Prices Slow Honda's Hybrid Sales

Honda Motor Co. President Takeo Fukui said it will likely take time for his company to significantly increase sales of gasoline-electric hybrid powered vehicles.

Published: 22-Sep-2005

The relatively high cost to install the technically advanced system in vehicles remains a disincentive, preventing many consumers from purchasing such environmentally friendly vehicles, he said at a press conference to introduce Honda's new Civic sedan and its hybrid version.

The newly launched hybrid version of the Civic is about Y280,000 more expensive than the gasoline-engine powered new Civic model. The price difference, however, between hybrid and gasoline-engine Civics has narrowed somewhat compared to previous models.

"Unless (the gap) narrows to about Y200,000, it will be difficult to have full-fledged growth," Fukui said.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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