Environmentalists Take Their Cause to Corporations, Bypassing Washington
After four and a half years of policy defeats at the hands of the Bush administration, some green groups are finding they can achieve greater success outside Washington by exerting pressure directly on corporations.
In recent years, environmental activists have successfully employed pressure tactics ranging from shareholder resolutions to humorous ad campaigns to street theater in an effort to force some of the world's largest corporations to change their behavior on issues like logging in old-growth forests, greenhouse gas emissions and computer recycling.
Currently, environmentalists are pressuring Ford Motor Co. to do something that they have been unable to persuade the federal government to order despite more than two decades of lobbying: significantly increase the fuel economy of cars and trucks.
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