Japan Champion at Getting Most Out of Expensive Fuel

Japanese government is its citizens to replace their older appliances and buy hybrid vehicles, all part of a patriotic effort to save energy and fight global warming.

Published: 04-Jun-2005

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TOKYO, June 3 - Surging oil prices and growing concerns about meeting targets to cut greenhouse gases produced by burning fossil fuels have revived efforts around the world to improve energy efficiency. But perhaps nowhere is the interest greater than here in Japan.

Even though Japan is already among the most frugal countries in the world, the government recently introduced a national campaign, urging the Japanese to replace their older appliances and buy hybrid vehicles, all part of a patriotic effort to save energy and fight global warming. And big companies are jumping on the bandwagon, counting on the moves to increase sales of their latest models.

On the Matsushita appliance showroom floor these days, the numbers scream not the low, low yen prices, but the low, low kilowatt-hours.

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