Escape Hybrid Owners Save Fuel, Not Money

Purchase of the hybrid might be viewed as a questionable economic investment, because it translates into a payment of $4 in technology to save $1 worth of fuel.

Published: 02-Jun-2005

June 2 (Bloomberg) -- Ford Motor Co.'s first hybrid-powered model is managing to seize part of the spotlight dominated by Toyota Motor Corp. and Honda Motor Co.'s impressive array of hybrids.

Since the debut in October of the Escape hybrid sport utility, retail sales of the model have totaled 9,501 through May, as customers across the U.S. are lining up to buy hybrids of all sorts and brands.

The high price of gasoline isn't the main reason for the rising popularity of its hybrid, Ford says. "People have read about greenhouse gases, and know they're not a good thing," said Bryan Olson, the model's marketing manager. At low speeds the vehicle runs on its battery only; at rest, the engine shuts down.

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