Berkshire Halfway Announces Acquisition of Electric Car Publisher, EV World

Investment firm launches Greener Fields Media venture starting with buy of local electric vehicle publishing venture.

Published: 01-Apr-2005

OMAHA, Nebraska -- Omaha-based investment powerhouse Berkshire Halfway today announced the launch of Greener Fields Media, LLC., a new business venture whose focus will be the acquisition and development of environmental, renewable energy and energy efficiency publications, both print, broadcast and Internet-based. The first publication to be acquired is Omaha-based EV World.Com, Inc. (, the Internet's leading information portal for hybrid, electric and fuel cell vehicle technologies.

According to a Berkshire spokesperson, "EV World is recognized as the online industry leader in 'green' transportation publishing and will serve as the core for the acquisition of related publications that we hope to evolve into a family of both online, print and broadcast outlets. We plan to invest $1 billion dollars over the next five years in acquiring and growing this new activity".

EV World founder and publisher, J. W. Moore said that "we are excited and delighted by Berkshire's interest not only in EV World, but more importantly in 'green' technologies in general. This committment reflects a growing recognition in the investment community of the importance of non-pollluting, renewable energy sources and energy efficient technologies in helping smooth the transition from a fossil fuel-based economy to a more sustainable one. Public education and information are critical to that transition".

"The formation of Greener Fields Media, LLC and the acquisition of EV World marks a bold and exciting new direction for us", Phil T. Rich, the company's new president stated, pointing out that less than two weeks ago Wall Street investment house Goldman Sachs recently acquired Houston-based wind farm developer Zilka Renewable Energy, which has a portfolio of nearly 4,000 megawatts of wind power in 12 different states.

"Hank Paulson, Sachs' chairman and CEO has said his company believes that wind and other renewable forms of energy will become an increasingly important part of the world’s energy mix, and his firm wants to play a leading role in this high-growth industry. Greener Fields Media is pursuing a slightly different path but with the same destination; a cleaner, safer, more equitable world for us all".

The terms of the deal were not disclosed but Mister Moore is reportedly wearing a grin from ear-to-ear and planning to buy a pair of Honda FCX hydrogen fuel cell cars.

April Phool
Just Kidding Communications, LLC
402 408 6578

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