Honda's Hybrid Strategy Smarter Than Toyota's?

By pricing the new Honda Accord Hybrid so high that most people won't be able to afford it, they avoid the problem Toyota has had... too many customers, too few Priuses.

Published: 01-Apr-2005

Honda might be just a bit smarter than Toyota when it comes to marketing gasoline-electric hybrids.

That's because Honda's new Accord hybrid is priced so high that most people won't be able to afford it, thereby allowing Honda to avoid the problem Toyota has had with the midsize Prius sedan -- too many customers, too few cars.

While Toyota went for the masses with a realistic price, beginning at $21,000, for its second-generation Prius, Honda rolled out the Accord in December with a starting price tag of $30,505 (including freight), putting it into the near-luxury class.

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