Three Out of Four Car Buyers Doing Research Online
MORE CONSUMERS WITH WEB ACCESS are logging onto the Internet to research cars than staining their fingers with newspaper ink, according to a newly released Keynote report. The study, based on an analysis of 2,000 respondents who were considering buying a car, found that 76 percent of consumers visit a manufacturer's Web site and 65 percent of consumers visit a non- manufacturer Web site. But only 53 percent of consumers with online connections turn to newspapers.
The report also found that Kelley Blue Book rates highest with consumers for satisfaction, brand recognition, and likelihood of conversion, out of a total of 10 non-manufacturer car Web sites: Autobytel.com, Automotive.com, AutoTrader.com, Cars.com, CarsDirect, Edmunds.com, Kelley Blue Book, MSN Autos, Vehix.com, and Yahoo! Autos.
Cars.com was the second-highest-rated site overall, and Edmunds.com came in third.
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