GM Has Failed to Exploit Major Breakthroughs

From the Saturn to the EV1, General Motors has failed to take advantage of landmark innovations and breakthroughs.

Published: 20-Mar-2005

 It was probably fitting that the assembly lines at the General Motors Saturn plant in Spring Hill, Tenn., were shut down last week when GM's top management announced the company was likely to post an operating loss of $850 million.

After all, the failure to exploit Saturn's initial success has to go down in history as General Motors' biggest failure in the years since the management upheaval in 1992.

Saturn's approach to marketing and selling cars had been an immediate success with both GM's critics and the buying public. Indeed, Saturn dealerships are still widely regarded as models for other carmakers to emulate.



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