'Bobos' Made Hybrids Hot

Meet the bobos: influential, affluent consumers who are flexing their economic muscles.

Published: 06-Mar-2005

NEW YORK (CNN/Money) - A few years ago, David Brooks accomplished an uncommon publishing feat: he wrote an insightful best-seller.

The book, "Bobos in Paradise: The New Upper Class and How They Got There" (Simon & Schuster: 2000), explored how loosely defined counterculture perspectives, held by rich people, have transformed American society.

Brooks called his subjects "bobos," or bourgeois-bohemians. And in the years since he first identified them, their economic influence has only accelerated.

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