J.D. Powers' Sees Hybrid Sales Peaking By 2010

While numbers of available models to increase to 38 by 2011, sales are expected to plateau at 3 percent of U.S. market, due largely to cost premium for the technology.

Published: 04-Feb-2005

Fuel-saving hybrid vehicles will probably peak at roughly 3 percent of the total U.S. market by 2010, says a new study from the forecasting arm of J.D. Power and Associates.

Roughly 88,000 hybrids were sold in the United States in 2004, accounting for about one-half of 1 percent of total vehicle sales.

J.D. Power expects the number of models to expand to 38 by 2011 -- 17 cars and 21 trucks and sport utility vehicles -- but that sales will plateau that year at about 535,000, or roughly 3 percent of the U.S. market, largely because the vehicles cost $3,000 to $4,000 more than comparable nonhybrid vehicles.

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