J.D. Powers' Sees Hybrid Sales Peaking By 2010

While numbers of available models to increase to 38 by 2011, sales are expected to plateau at 3 percent of U.S. market, due largely to cost premium for the technology.

Published: 04-Feb-2005

Fuel-saving hybrid vehicles will probably peak at roughly 3 percent of the total U.S. market by 2010, says a new study from the forecasting arm of J.D. Power and Associates.

Roughly 88,000 hybrids were sold in the United States in 2004, accounting for about one-half of 1 percent of total vehicle sales.

J.D. Power expects the number of models to expand to 38 by 2011 -- 17 cars and 21 trucks and sport utility vehicles -- but that sales will plateau that year at about 535,000, or roughly 3 percent of the U.S. market, largely because the vehicles cost $3,000 to $4,000 more than comparable nonhybrid vehicles.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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