Nissan Chief Not Sold on Hybrid-Electric Cars

Ghosn tells auto dealers that Altima hybrid will be profitable, but not as much as conventional model; and the same applies to fuel cell cars that he estimates cost $800,000.

Published: 30-Jan-2005

Nissan Motor Co. is preparing to build its first gas-electric hybrid car for the U.S. market next year, but chief executive Carlos Ghosn says he's not sold on the business case for the vehicle.

Ghosn, who spoke Saturday at the National Automobile Dealers Association convention, said the upcoming hybrid Altima sedan should be profitable but not nearly to the extent of the traditional Altima model.

In a speech to 4,200 car dealers and other industry professionals, Ghosn noted that of the 16.9 million vehicles sold in the United States in 2004, roughly 88,000 were hybrids.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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