Nissan Chief Not Sold on Hybrid-Electric Cars

Ghosn tells auto dealers that Altima hybrid will be profitable, but not as much as conventional model; and the same applies to fuel cell cars that he estimates cost $800,000.

Published: 30-Jan-2005

Nissan Motor Co. is preparing to build its first gas-electric hybrid car for the U.S. market next year, but chief executive Carlos Ghosn says he's not sold on the business case for the vehicle.

Ghosn, who spoke Saturday at the National Automobile Dealers Association convention, said the upcoming hybrid Altima sedan should be profitable but not nearly to the extent of the traditional Altima model.

In a speech to 4,200 car dealers and other industry professionals, Ghosn noted that of the 16.9 million vehicles sold in the United States in 2004, roughly 88,000 were hybrids.

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