Ford Seeks to Carve Niche in Hybrid Vehicle Market

Bill Ford, Jr announces that Ford is planning to introduce four hybrid models over the next three years, as part of effort to differentiate itself in the car and truck market.

Published: 26-Jan-2005

Motor is to accelerate the introduction of hybrid petrol-electric vehicles over the next three years, as the US auto giant seeks to differentiate itself in the car and truck market.

Bill Ford, the chairman, told analysts yesterday that Ford planned to introduce four hybrid models over the next three years, building on the success of its Escape Hybrid sport utility vehicle in North America.

On the financial front, Ford surprised analysts by forecasting a sharp drop in first-quarter earnings to 25-35 cents a share, against 96 cents in the same period last year.

Don Leclair, chief financial officer, said earnings would be hit by a lower increase in North American dealer stocks and a jump in commodity and other costs.

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