NUMMI Bids To Add Toyota's Hybrid Line

Fremont, California plant, a 20-year-old joint venture between GM and Toyota must compete against five other Toyota plants in North America where production costs are lower.

Published: 24-Jan-2005

State and local officials are working with executives at New United Motor Manufacturing Inc., or NUMMI, to convince Japanese auto giant Toyota to locate its first North American hybrid car factory at the Fremont plant.

Bringing hybrid production to NUMMI would be a major coup for the 5.3 million-square-foot union shop, a joint-venture between General Motors Corp. and Toyota Motor Corp. that employs 5,300 workers.

But it would be an even bigger symbolic win for the Bay Area and the entire state, and burnish Gov. Arnold Schwarzenegger's image as being both pro-business and pro-environment.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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