Will Crossovers and Hybrids Live Up To Their Hype?

Detroit News columnist John McCormick doesn't thinkk so as he continues to 'wonder at the gullibility of the general public and automotive journalists who should know better.'

Published: 21-Jan-2005

As the North American International Auto Show heads into its final weekend, I'm wondering about consumer reaction to two emerging vehicle types -- crossovers and hybrids.

Both categories have steadily gained public attention, although so far the hype factor, especially for hybrids, far exceeds the sales reality.

Crossovers essentially are modern station wagons that combine elements of sedans, minivans and sport utility vehicles. Some proponents feel the time for these vehicles has come because high gasoline prices are crimping Americans' long love affair with full-size SUVs.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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