Toyota Aims to Sell 20,000 Priuses in Europe in 2005
Head of Toyota Motor's European marketing arm aims to beat projections by a third and sell 20,000 Prius hybrid cars, as well as introducing a new diesel engine this Spring.
STOCKHOLM - The head of Toyota Motor Co.p's European marketing arm aims to beat projections by a third and sell 20,000 Prius hybrid cars in Europe this year.
Tadashi Arashima, chief executive of Toyota Motor Marketing Europe, told Reuters Television on Monday he expects sales of the Japanese automaker's conventional cars to get a boost this year from the advent of new diesel engines that are popular with European customers.
"In the long run, (hybrids) will play a significant role in the model line-up, but for the time being still, the recognition of the hybrid drive is not so high in Europe so we are gradually trying to increase these sales," Arashima said.
Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.
Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.