Hybrid Car Incentive for Employees Clears the Air

Within a week of announcing the hybrid car incentive in early December, one Timberland employee in California bought a hybrid, and a dozen more on the Seacoast expressed interest in the new program.

Published: 13-Jan-2005

PORTSMOUTH, N.H. -- At a time of heightened awareness about greenhouse gases, the Timberland Co., is giving its workers an incentive to buy fuel-efficient hybrid vehicles.

Timberland is offering its 6,000 employees -- including 700 to 800 at corporate headquarters in Stratham, N.H. -- $3,000 if they buy one of the new cars.

Clean Air-Cool Planet, a regional climate action group based in Portsmouth, helped Timberland launch the new program last month.

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