Hybrid Car Incentive for Employees Clears the Air

Within a week of announcing the hybrid car incentive in early December, one Timberland employee in California bought a hybrid, and a dozen more on the Seacoast expressed interest in the new program.

Published: 13-Jan-2005

PORTSMOUTH, N.H. -- At a time of heightened awareness about greenhouse gases, the Timberland Co., is giving its workers an incentive to buy fuel-efficient hybrid vehicles.

Timberland is offering its 6,000 employees -- including 700 to 800 at corporate headquarters in Stratham, N.H. -- $3,000 if they buy one of the new cars.

Clean Air-Cool Planet, a regional climate action group based in Portsmouth, helped Timberland launch the new program last month.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


blog comments powered by Disqus