Ford Launches Its Mercury Product Revolution
OIT - Ford Motor Co. is mounting an effort to revive its Lincoln and Mercury brands.
The debut of the 2006 Lincoln Zephyr, which went on display Monday, is the first step of a product revolution for the Lincoln, which will get five new vehicles over four years.
Lincoln-Mercury combined will get a total of 11 new products before the end of the decade, Chairman and CEO William Clay Ford Jr. said Monday at the North American International Auto Show.
The Ford CEO also said he is confident about the automaker's overall position now, compared to where the company was three years ago.
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