Ford Launches Its Mercury Product Revolution

The new products from Lincoln-Mercury also will include several hybrids starting with Mariner due in the showrooms late this year.

Published: 11-Jan-2005

OIT - Ford Motor Co. is mounting an effort to revive its Lincoln and Mercury brands.

The debut of the 2006 Lincoln Zephyr, which went on display Monday, is the first step of a product revolution for the Lincoln, which will get five new vehicles over four years.

Lincoln-Mercury combined will get a total of 11 new products before the end of the decade, Chairman and CEO William Clay Ford Jr. said Monday at the North American International Auto Show.

The Ford CEO also said he is confident about the automaker's overall position now, compared to where the company was three years ago.

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Third quarter losses and fierce competition for American car and truck buyers, prompted the automaker to launch a corporate-wide campaign last month to reposition Ford Motor as a leader in innovation and cutting-edge energy policies.

While Ford is having trouble getting hybrids to American buyers, in the UK, Ford cars average 20-40 mpg more than their US counterparts.

Ford's next hybrid will be the Fusion slated to be introduced in 2008, along with the Mercury Milan Hybrid.

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