Race Is Now On for Hybrid-Electric Car Leader

JD Power and Associates see hybrid sales over half a million by 2010, roughly three percent of US market.

Published: 10-Jan-2005

American automakers are accelerating their efforts in hybrid technology, with one notable success, but the Japanese lead over Detroit was in clear evidence as the North American International Auto Show got underway on Sunday.

The market remains in its infancy, with Japan's Toyota and Honda the early leaders. But Ford Motor Co. scored a coup at the auto show opening with the hybrid version of its Escape sport utility vehicle named North American Truck of the Year by a panel of auto writers.

Ford division president Stephen Lyons said the automaker is having trouble keeping up with demand for the company's first hybrid model and the first American gasoline-electric hybrid.

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