JD Power and Associates see hybrid sales over half a million by 2010, roughly three percent of US market.
American automakers are accelerating their efforts in hybrid technology, with one notable success, but the Japanese lead over Detroit was in clear evidence as the North American International Auto Show got underway on Sunday.
The market remains in its infancy, with Japan's Toyota and Honda the early leaders. But Ford Motor Co. scored a coup at the auto show opening with the hybrid version of its Escape sport utility vehicle named North American Truck of the Year by a panel of auto writers.
Ford division president Stephen Lyons said the automaker is having trouble keeping up with demand for the company's first hybrid model and the first American gasoline-electric hybrid.
Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.
Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.