Ford and GM Can't Get Traction with US Car Buyers

Booth Newspapers columnist Rick Haglund says that Toyota, Honda, Nissan and DaimlerChrysler AG's Chrysler Group are eating GM and Ford's lunch because consumers have decided that Asian and European brands are more attractive, better built and give greater value for the dollar.

Published: 06-Jan-2005

rman Bob Lutz said he would take it as "a personal failure" if GM couldn't boost its share of the U.S. car and truck market in 2004.

Hopes were high then as GM prepared to launch a record 29 new or redesigned models, including the Pontiac G6, the Chevy Cobalt and Buick LaCrosse.

But despite what GM executives liked to call their "product offensive," the automaker was unable to defend itself against most of its competitors.

GM closed the sales book on 2004 Tuesday with a drop in market share, from 28 percent in 2003 to 27.5 percent last year.

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