Flexcar Named 'Top Brand with a Conscience'

Based on successful European model, the company is the America's oldest and largest provider of car-sharing program

Published: 05-Jan-2005

TLE--(BUSINESS WIRE)--Jan. 5, 2005--Flexcar (www.flexcar.com), the nation's oldest and largest provider of car-sharing programs was chosen by the Medinge Group (www.medinge.org), an international think-tank on business and branding, as one of eight "Top Brands with a Conscience" in its second annual report.

The international collective of brand practitioners meets annually in August at a secluded location outside Stockholm, Sweden, and collaborates on the list, judging nominees on principles of humanity and ethics, rather than financial worth. The Brands With A Conscience List is evaluated on criteria including evidence of the human implications of the brand and considering the question of whether the brand takes risks in line with its beliefs. Evaluations are made based on reputation, self-representation, history, direct experience, contacts with individuals within the organizations, media and analysts and an assessment of the expressed values of sustainability.

Flexcar is the nation's oldest and largest provider of car-sharing programs, which allow members to instantly reserve a car online or via touchtone phone, take a trip, return the car and receive a bill at the end of the month. Flexible pricing plans let people pay by the hour or by the month. Gas, insurance, maintenance, 24-7 emergency support and a reserved parking spot are included in the fee.

Numerous company-sponsored as well as third-party research has shown that car-sharing participants sell or avoid buying cars, ride public transit or walk more and reduce the overall number of trips taken and miles driven. Combined with Flexcar's environmentally-friendly fleet of Honda vehicles, including its Civic Hybrid, Flexcar's impact on the environment has been significant.

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