Jeep Hopes Diesel Liberty Wins Over Skeptical Buyers

While initial buyer interest is strong with 50,000 people indicated early inerest in the diesel-powered version, Chrysler has set very modest sales goals of just 5,000 vehicles in 2005

Published: 02-Jan-2005

DaimlerChrysler AG's Chrysler Group this month began shipping a diesel engine version of its Jeep Liberty sport utility vehicle to dealers, squeezing another model into a busy product year and launching an experiment to test U.S. car buyers' interest in diesels.

The Liberty is the first midsize SUV in the United States with a diesel engine, and hits the market at a time when high gasoline prices are spurring drivers to consider vehicles with better fuel economy.

But while diesels offer better fuel efficiency than gasoline engines and power nearly half of the vehicles on the road in Europe, they still face many hurdles in this country.


Technology allows diesels to meet toughest upcoming emissions rules; automakers' hybrid alliances show lack of belief in gas-electric future.


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