Automakers See Future Within the Hybrid
For nearly a decade, the most reliable way for an automaker to prosper was to build and sell sport utility vehicles. Now America’s SUV fever is cooling, and automakers are navigating a rougher road.
Rising gas prices are driving consumers toward crossover models that are built more like cars than trucks. And Detroit is scrambling to keep up with demand in other areas, such as gas-electric hybrids and trendy cars for the youth market.
But times are good for consumers. The rapid pace of new-model introductions and technological innovation means dealers will replace old models more quickly – and discount yesterday’s hot offerings. And Web sites filled with information about prices and features give consumers a much stronger hand in negotiating. Here are some trends to watch in the industry over the next several years:
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