Segways Find Overseas Niches

While Segway's Human Transporter scooter has been slow to take off in the United States, company executives say they see big opportunity internationally.

Published: 31-Dec-2004

At a press event in New York City last week, Segway executives said there's already great interest in Europe and Asia, where fuel prices are high and traffic and pollution are problematic.

"We think the market in Europe and Asia might be more ready than it is in the United States," said Klee Kleber, vice president of marketing for Segway. "In Europe, we're already seeing different types of vehicles being used."

For example, the Smart Car, which is small enough to fit two side by side in a typical parking spot, has become very popular in Europe. The company that makes the economical internal-combustion car claims to have sold more than 500,000 of the mini-vehicles. It recently won approval from the Environmental Protection Agency to sell the cars in the United States.

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