Carnakers, Customers Far Apart on Tech Desires

'Gee whiz' technlogies elicit a 'ho hum' response from consumers who are more interested in better gas mileage and safety technologies like rollover-control systems, a new Harris survey finds.

Published: 16-Dec-2004

t 30 children die in the United State each year because they are left locked in sweltering vehicles, but potential car buyers say they aren’t interested in the electronic technology that might prevent these deaths, according to survey data compiled by Harris Interactive.

“Car manufacturers are all looking at whether they should put this on their vehicles, but these advanced electronics are nowhere near the consumer’s consciousness,” said Scott Upham, senior vice president for automotive and transportation research.

Mr. Upham presented the first trade-named Autotechcast survey of new technology at a Detroit press conference on Wednesday, Dec. 8. The Rochester-based research firm, known for the Harris Poll, surveyed 14,424 Internet users in early November to find out which of 50 technologies car buyers knew about, cared about and would be willing to buy.

Many “gee whiz” technologies that suppliers and automakers eagerly discuss turn out to be “ho hum” ideas for the people expected to buy cars, the Harris survey found.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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