50 Hybrid Models By 2010?

Thad Malesh and Ed McLaughlin, former J.D. Power and Associates analysts see 50 hybrid nameplates in North America with annual production close to 1 million units

Published: 09-Dec-2004

DETROIT -- Two analysts who study advanced powertrains say automakers are preparing to unleash a bumper crop of gasoline-electric hybrid light vehicles.

By 2010 more than 50 hybrid nameplates will be available in North America. Volume will be close to 1 million units annually, according to the Hybrid Vehicle Sales Forecast.

The study was done by Thad Malesh and Ed McLaughlin. The two former J.D. Power and Associates analysts started their own research firm, the Automotive Technology Research Group in Thousand Oaks, Calif., last year.

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