50 Hybrid Models By 2010?

Thad Malesh and Ed McLaughlin, former J.D. Power and Associates analysts see 50 hybrid nameplates in North America with annual production close to 1 million units

Published: 09-Dec-2004

DETROIT -- Two analysts who study advanced powertrains say automakers are preparing to unleash a bumper crop of gasoline-electric hybrid light vehicles.

By 2010 more than 50 hybrid nameplates will be available in North America. Volume will be close to 1 million units annually, according to the Hybrid Vehicle Sales Forecast.

The study was done by Thad Malesh and Ed McLaughlin. The two former J.D. Power and Associates analysts started their own research firm, the Automotive Technology Research Group in Thousand Oaks, Calif., last year.


Playing catch-up a decade late, the world's auto giants now find that they have to lease or buy technology from Toyota.

Spc. Jeffrey Hamme and Staff Sgt. Michelangelo Merksamer of HHC, 1/506th Infantry, point out features of the Hybrid Electric Humvee at the AUSA Annual Meeting earlier this month. The two Soldiers participated in a Military Utility Assessment of the prototype vehicle last month at Fort Campbell, Ky.

Ford's 'Hybrid Patrol,' a 10-city initiative this fall that aims to show hybrid drivers how to drive for best fuel economy. EV World photo of Bill and Lisa Hammond on way to first Ford Patrol event in Detroit during stop-over in Omaha.


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