Honda Considers Building Hybrid Pickup

Fourth possible hybrid-electric would be in SUV line, according to Tom Elliott, executive vice president of Honda Motor’s U.S. subsidiary....

Published: 25-Aug-2004

BIRMINGHAM, Ala. — Honda Motor Co.is considering developing a fourth hybrid vehicle, a gasoline-electric light truck, as rival Toyota Motor Co. prepares to launch two hybrid SUVs next year.

Such a vehicle would help Honda keep pace with its larger Japanese rival, which is ramping up production of hybrids and hopes to sell 300,000 hybrid vehicles in 2005.

Toyota will launch hybrid Lexus RX and Toyota Highlander sport utility vehicles in the first half of next year.

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