GM Recognized for Sustainable Business Practices

GM earned the SBI Seal of Sustainability for its commitment to reducing waste and pollutants, conserving resources, and using recycled materials at every stage of the product life cycle.

Published: 06-Mar-2001

SAN JOSE, Calif., March 6 /PRNewswire/ -- The Sustainable Business Institute (SBI) today named the first recipients of the SBI Seal of Sustainability at its annual conference. General Motors (GM), Puroast(R) Coffee Co., Inc., and Novozymes Biotech were awarded the Seal for their companies' leadership in environmentally and socially responsible practices. The recipients were announced at the Fourth Annual SBI CEO Forum that also addressed emerging technologies for sustainable energy systems and the relationship between financial performance and sustainable performance.

"All three Seal recipients have several traits in common: progressive management practices, attention to the environmental effect of their business practices, and a concern for their employees, customers and the communities in which they operate," stated Jessica Fullmer, executive director of the Sustainable Business Institute, located in San Jose, Calif. "We proudly recognize them and encourage other companies to join them in earning the prestigious Seal of Sustainability."

General Motors earned the SBI Seal of Sustainability for its commitment to reducing waste and pollutants, conserving resources, and using recycled materials at every stage of the product life cycle. Total life cycle thinking in the design, manufacture, use, and disposal of GM vehicles positively affects product programs and enables GM to balance the economic, environmental, and social consequences of decisions. This process has been used in vehicles such as full-size trucks, sport utility vehicles and the Pontiac Aztek.

One example of GM's progressive approach to community reinvestment is its GM Volunteer PLU$, a new global volunteerism program that recognizes and rewards employees for the time they spend volunteering with charities in their communities. The program also allows employees to direct a monetary gift from the GM Foundation to local charities where they volunteer.

"General Motors' environment and energy team worldwide appreciates the recognition by the Sustainable Business Institute, a California-based organization, for our ongoing work on sustainable development and environmental stewardship," said Dennis R. Minano, GM vice president, environment & energy and chief environmental officer. "It is a framework we have been using for some time. At GM, sustainability is a systems approach that integrates environmental, social and economic objectives into both daily business and future planning activities. We recognize that only if these objectives are thoughtfully considered and balanced within our organization will we be able to reach our vision of being the world leader in transportation products and related services."

The Sustainable Business Institute's Seal of Sustainability honors those businesses and business leaders throughout the world who have proposed or implemented noteworthy sustainable business practices. By "sustainable," SBI refers to those actions that in some way enhance ecosystem health or reduce resource consumption, while meeting the broader expectations of society. Businesses may apply for the Seal at any time. In the future, Seal recipients will be announced periodically throughout the year.

Sustainable Business Institute -- a non-profit organization, based in San Jose, Calif., was founded by business leaders to support and promote the concept of sustainability as a means of achieving great efficiencies and profitability. Phone: 408-354-4604

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