No Boundaries for the Battling Auto Titans

Has the media over-hyped the Toyota Prius and hybrid technology?

Published: 23-Jan-2004

Pity the general media. When it comes to cars and trucks, they just don't get it, which is why it is so easy for the auto industry to pull the wool over their eyes on matters such as hybrid-drive technology.

Hybrid cars and trucks, of course, are those that use fossil-fuel engines and electric motors to move from Point A to Point B. Their putative value is that they are more fuel-efficient and less polluting, at least at the tailpipe, than vehicles with conventional internal combustion engines.

I have no argument with that basic premise. It's the hype and general gullibility of the media that is beginning to irritate me.



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