The 'Year of the Car'... Or Was That Truck?

'Amid a stepped-up industry battle for market share, confusion and seeming contradictions abound'

Published: 09-Jan-2004

DETROIT-- You'd have a hard time finding two products more at the extremes of the automotive spectrum than those that have taken the title of car and truck of the year.

The accolades, handed out by a journalist panel here at the North American International Auto Show, went to the massive Ford F-150 pickup and Toyota's compact Prius - a hybrid-electric sedan.

An extreme contrast, perhaps, yet the awards underscored a larger trend at this year's Detroit auto show: Amid a stepped-up industry battle for market share, confusion and seeming contradictions abound.

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