Hip-Hop Style Meets Hot-rod Culture
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Chrysler Group design chief Trevor Creed called the new Jeep Treo concept at the show an "urban mobility vehicle."
J Mays, group vice president for design at Ford Motor Co., said Ford's emerging design philosophy could be called "urban tough" as he showed off a Bronco concept sport-utility vehicle. But just a few minutes earlier, Ford Division President Steve Lyons was boasting that the new Five Hundred sedan had a trunk big enough to hold eight -- count 'em, eight -- sets of golf clubs. Urban tough? Oh, never mind.
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