Ford Escape Hybrid May Show a Profit

Ford chief engineer doesn't see company's first hybrid a money loser

Published: 06-Jan-2004

Ford's Escape hybrid sport-utility vehicle, slated for production this summer, is expected to be profitable despite the higher cost of producing the technology, a Ford Motor Co. executive said Monday.

"This vehicle on a whole will not lose money," said Mary Ann Wright, Ford's chief engineer for the Escape hybrid. "One of the benefits of using the base Escape is that very few parts had to be unique versus the gas Escape. The only thing unique is the powertrain component."

Hybrid vehicles combine electric motors with gasoline engines, which improves fuel economy.



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