Hybrids, Fuel Cells Make Big News At Detroit Auto Show

Prius grabs top honors while Mazda shows hydrogen-capable RX-8

Published: 05-Jan-2004

DETROIT – Alternative energy vehicles were big news on the first press preview day at the North American International Auto Show, lead by the second generation gas/electric hybrid Toyota Prius, named the 2004 North American Car of the Year.

"We’re excited about it," Donald Esmond, Senior Vice President and General Manager of the Toyota Division, said in an interview that will air this weekend on Michigan Technology News Today.

Even though the second generation Prius has been on sale for just three months, the waiting list for the $20,000 car has ballooned to 16,000 units. Esmond said Toyota expects to sell 47,000 hydrids in calendar 2004.



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