'04 Prius Captures Car of Year Award at NAIAS

Toyota Prius has enjoyed the fastest sales start of any car in the company's history

Published: 04-Jan-2004

Prius Captures North American Car of the Year, Don Esmond, senior vice president and general manager, Toyota Division, Toyota Motor Sales, U.S.A., Inc., proudly displays the 2004 North American Car of the Year trophy bestowed upon the Toyota Prius.

The new gas/electric hybrid Prius went on sale in October and boasts a city fuel economy rating of 60 m.p.g. and greatly reduced emissions. A jury of 50 automotive writers and broadcasters voted Prius number one by a wide margin over two other cars chosen as finalists.

The Toyota Prius has enjoyed the fastest sales start of any car in the company's history.

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