NAIAS 2004 Message to Consumers: Party On!

Carmakers' competitive streaks soon could catch up with them

Published: 04-Jan-2004

Think of the 2004 North American International Auto Show as a delirious orgy of style, power and speed.

We will witness a virtual explosion of new model unveilings, about 65 at the Detroit show during the next two weeks, as parties and media events spill beyond the mere confines of the Cobo Center convention hall into other venues like the Detroit Opera House.

But if orgies are fun and seductive, they can also be dangerous.

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