For Auto Industry, 'Less Is More' Becoming Credo
The U.S. auto industry, which has long lived by the principle of "more is better," appears ready to live with less.
By streamlining operations and producing smaller, comparatively fuel-efficient vehicles, domestic as well as foreign automakers hope to increase revenues and envision the magic 20 million-unit sales year in the United States within the next decade.
"The industry actually seems committed to becoming leaner, fitter, more efficient," said Len Brewster, a Detroit-based auto analyst. "There seems to be a genuine desire to trim fat in the assembly plants and boardrooms. Making the biggest, baddest vehicle is not the primary goal."
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