Prius: The New Age Winner

Toyota is already selling more of the 2004 model than it can build

Published: 03-Dec-2003

Under normal conditions, when Motor Trend magazine christens its annual car of the year, it's a good thing for the carmaker. The title usually boosts sales.

But this year is different.

Motor Trend named as its car of the year the hybrid Toyota Prius - and Toyota is already selling more of the 2004 model than it can build.

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