Auto Industry Targets Children

Community service or subliminal advertising?

Published: 16-Nov-2003

Joining a growing industry effort to get noticed by the next generation of new car and truck drivers amid a fiercely competitive sales environment, Ford Motor Co. recently sent out thousands of alphabet posters to preschools as part of a community service program.

Each letter on the poster offers a recycling tip for kids, along with an underlying message that Ford cares about their future.

Harmless community service? Subliminal ad? Either way, more and more auto companies are trying to get their brands out in front of the young and very young.

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