GEM NEVs Solidify Market in 2003

More than 28,000 GEM electric vehicles will be in use by the end of 2003

Published: 16-Nov-2003

More than 28,000 in use by the end of the year

  • Planned communities, college campuses, parks are home to zero emission vehicles
  • Key element in DaimlerChrysler's diversified approach to environmentally friendly vehicles

    Long Beach, California, Nov 13, 2003 -More than 28,000 GEM electric vehicles will be in use by the end of 2003, solidifying the company’s status as the nation’s number one producer of street-legal electric vehicles.

    When we look back on 2003, we will see it as the year that GEM caught on,” said Larry Oswald, CEO of Global Electric Motorcars, the division of DaimlerChrysler that produces GEMs. “The GEM market is gathering momentum, and we are on track to achieve our long-term goal of establishing GEM neighborhood electric vehicles as a sustainable business,” Oswald said.

    Meanwhile, GEM has benefited from the engineering capabilities of DaimlerChrysler, resulting in continuous improvements in quality and onboard features of the zero emission vehicles.

    Oswald will brief the media on the GEM electric vehicle business Nov. 16 at EVS-20, the international electric vehicle symposium and exhibition held in Long Beach, California.

    Customers for GEMs have come from the growing planned community segment, industrial and commercial parks and manufacturing facilities. College campuses have also been a popular site for GEMs. In addition to ongoing retail sales, DaimlerChrysler has partnered with city, state and Federal governments to put GEMs to use in urban areas, parks, military bases and other government facilities.

    “These programs have succeeded just as we hoped. They have put GEMs into everyday use in highly visible locations. Once people see the GEM, they understand the benefits of these vehicles – and they are attracted to the vehicles’ unique design and function,” said GEM President and COO Rick Kasper.


    GEMs are a critical component of efforts to reduce emissions from automobiles, especially in highly-populated areas, Oswald said. In appropriate settings, GEMs replace conventional vehicles for the most polluting trips – short trips in a cold-start vehicle, when more than 90 percent of a vehicle’s pollution is emitted.


    “There are more than half a million trips like that in the U.S. every day, and with GEMs, those trips produce zero emissions,” Oswald said.


    GEMs are sold through selected Chrysler dealers and are available in four models: two-passenger, four-passenger, two-passenger short back and two-passenger long back. GEMs are easy to use and maintain, they have a range of about 30 miles and can be conveniently recharged overnight using a conventional household outlet.


    In addition to meeting all Federal safety standards for low-speed vehicles, GEMs can be equipped with hard or soft doors, heaters and defrosters, chrome and customized wheels, and individualized colors.


    GEM electric vehicles are part of DaimlerChrysler’s portfolio of clean vehicles that also includes hybrid electric vehicles and diesel-powered passenger vehicles to be marketed in 2004, and more than one million flexible fuel vehicles capable of running on renewable ethanol-based fuel already on the road.


    Through its Orion Bus Industries division, DaimlerChrysler is providing diesel electric and compressed natural gas buses to New York City. Those buses reduce emissions up to 90 percent and improve fuel economy by 50 percent compared with conventional buses.


    The company’s first vehicle meeting California’s tough Partial Zero Emission Vehicle (PZEV) standard – the Dodge Stratus sedan with 2.4-liter engine - will be marketed beginning in December 2003. The company will have road-test experience with more than 100 fuel cell vehicles by the end of 2004.
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