Toyota Enters Six Low-Emission Vehicles in 2003 Challenge Bibendum

Line up includes hybrids,PZEVs and fuel cell vehicles

Published: 28-Aug-2003

TORRANCE, CALIF. - Toyota is taking a real-world approach to the 2003 Challenge Bibendum by showcasing the technology it has available today in hybrid, fuel cell and internal combustion vehicles. Participating in the testing and media drives will be the all-new 2004 Prius, the current generation Prius, a PZEV Camry, Toyota Sienna minivan, Lexus RX 330 luxury utility vehicle and Toyota Fuel Cell Hybrid Vehicle.

"Challenge Bibendum is a great opportunity for us to show the wide range of environmental technology in the vehicles we have on the road today," said Dave Hermance, Toyota executive engineer of environmental technology, "We're looking forward to being a part of this unique glimpse into automotive technical advances."

The Toyota Team for the 2003 Challenge Bibendum includes:

2004 Toyota Prius: the all-new model and next generation hybrid from Toyota is larger, cleaner, more powerful and gets twice the fuel mileage of the best 2003 mid-sized sedan in the U.S. It will be available to consumers in October.

2004 Lexus RX 330: production SUV with a gasoline powered, internal combustion engine with LEV II Ultra Low Emissions (ULEV) making it 71 percent cleaner with respect to smog-forming emissions than the previous generation RX. Next year, this model also will be available with a hybrid engine.

2003 Toyota FCHV SUV: production hybrid fuel cell vehicles leased by University of California at Davis and University of California at Irvine.

2003 Toyota Camry PZEV: production mid-size car with a gasoline powered, internal combustion engine that has achieved Partial Zero Emission Vehicle (PZEV) status.

2003 Toyota Prius: first mass-produced hybrid vehicle featuring a gasoline/electric hybrid engine.

2004 Toyota Sienna: production minivan with a gasoline-powered, internal-combustion engine. The Sienna also meets LEV II ULEV emissions standards and is 82 percent cleaner with respect to smog-forming emissions than the previous generation Sienna.

"Toyota is one of the leaders in hybrid and advanced technology vehicles and we're thrilled to have some of their newest and best vehicles showcased at Challenge Bibendum," said Ron Musgnug, Michelin's project manager for the 2003 Challenge Bibendum. "Toyota has put environmentally friendly cars in the hands of the driving public and we're glad they are giving Challenge Bibendum a sneak peek at some of their latest developments."

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