California Paves Way of Hybrids

Toyota, in the lead, readies new models

Published: 26-Aug-2003

"You can't mandate a vehicle that doesn't have the utility that customers expect," said DaimlerChrysler's spokeswoman Kathy Graham.

GM spokesman Dave Barthmuss made a similar point. "ZEVs aren't going to shape any product development at all. Consumer choice is going to shape product development," he said. "The idea is to provide as much choice as possible all the while meeting California's clean-air targets."

Toyota, which designed Prius around a hybrid gas-electric drivetrain, also said it's up to consumers. "It's our feeling that the customer is king or queen. The market will tell us what kind of products to produce," said Ed LaRocque, Toyota national manager for advanced technology vehicles.



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