PHOTO CAPTION: 2016 Toyota Prius

Toyota Debuts Generation IV Prius

New Prius hybrid is expected to show a 10 percent improvement over previous generation's fuel economy.

Published: 11-Sep-2015

The fourth generation Toyota Prius is promised to demonstrate a ten percent improvement in fuel economy, though actual numbers were not revealed at the unveiling held in Las Vegas on September 8. Pricing also was not announced, though speculation is that it will remain in the mid-$20K range.

The company is also promising to bring out a Eco model with even better fuel economy. Presumably, it will be followed by a plug-in hybrid version to replace the cancelled PHEV model.

According to Toyota's official press release, the 2016 model...

"...has been completely reimagined. From the side, it is longer and sleeker with the overall outline evoking an athletic shape. Inspired by a runner in the starting blocks, the sporty design conveys a feeling of forward motion.

The hood is lower and the distinctive roof peak has been moved forward. Bold character lines run along the side from the front fenders – one just above the sill that sweeps up towards the rear fender, while the upper crease morphs into the rear spoiler, which has been lowered.

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As with the launch of the Prius in 1997, the Mirai will go on sale in Japan in December, and in the US and Europe in the second half of 2015, with a sticker price in the USA of $57,500 before state and federal incentives.


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