Toyota Mirai Fuel Cell Car Goes on Sale in Japan
Toyota began selling the Mirai, the world’s first mass-market fuel-cell car, in Japan on Monday.
Still, the Mirai was nowhere to be found in most dealerships. The auto maker will make only around 700 the first year–and most of the first customers won’t be individuals, but governments and companies, Executive Vice President Masamoto Maekawa said last month.
Japanese Prime Minister Shinzo Abe played the role of top salesman when he mentioned the Mirai by name at a news conference Monday, calling it the “ultimate eco car.” He said deregulation undertaken by his government would pave the way for more hydrogen stations and help the car achieve success.
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