BMW Plans Carshare in London
A new car sharing program just started this month in London. DriveNow plans to grow from a small-scale program by expanding naturally. Organically growing step-by step, DriveNow hopes to avoid the problems Daimler had in Britain. The partnership is a teaming up of the BMW Group and Sixt SE. They are presently in Germany — Munich, Berlin, Düsseldorf, Cologne, and Hamburg — as well as in the Austrian capital of Vienna.
London — unlike more-progressive transportation cities such as Copenhagen (Denmark) and Zurich (Switzerland) — has a predominant culture of private vehicle ownership. Starting with 210 BMW 1 Series and MINI Countryman models, the London fleet plans to continue expand to a total of 300 vehicles within the next year. By spring, 30 all-electric BMW i3s will be among other styles of vehicles being offered.
The area served by DriveNow is around 65 square kilometres (25 square miles) in size, comprising three boroughs in North London — the boroughs of Islington, Haringey, and Hackney. The subtle expansion of DriveNow is planned for neighboring boroughs in a short time.
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