Mercedes Brings Back Diesel in Canada

Clean, quiet engine to change consumer perceptions.

Published: 20-Feb-2003

By Tom Mack
Thursday, February 20, 2003

Mercedes-Benz, the company that invented the diesel car, has revealed it will again offer a diesel-powered vehicle in the Canadian market. Starting in 2004, the company will market an E320 CDI model, a more fuel-efficient diesel version of its highly successful E-Class sedan. Mercedes claims the new diesel engine is quiet and impressively fuel-efficient, while achieving lower exhaust emissions than previous diesel powerplants.

The German automaker debuted the world's first diesel passenger car - the 260D - in 1936, and on a global basis, diesel engines power about 40 per cent of Mercedes cars around the world. In the early 1980s, approximately 75 per cent of its cars sold in the Canadian market were diesel-powered, but as consumer tastes evolved, diesel cars became a smaller and smaller part of the company's product mix.



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