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PHOTO CAPTION: Prospective buyer checks out Tesla Model S in company's Beijing showroom. Photo credit: China Daily.

How Tesla Aims to Compete in China

While the electric car market in China is lackluster, it also suggests that Tesla will have few and any real local competitors.

Published: 11-Feb-2014

With its racing body, reasonable pricing and ecological concept, Tesla's latest pure electric sports car has caught the eye of motor enthusiasts, industry insiders and environmentalists in China.

Amid high sales expectations and cautious sizing up by Chinese automakers, there is also hope that the American upstart can bring a breath of fresh air to China's stagnant new energy vehicle sector.

Tesla, a US electric carmaker established in 2003, has generated buzz in the United States by building a coast-to-coast network of charging stations for customers to charge their cars quickly during long-distance journeys.

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