Telsa's Next Challenge: Turn #5 Ranking Into More Powerful Brand

Tesla's #5 brand ranking can help it sell more cars, but it also needs to introduce more consumer affordable models, writes Daniel Kline for Motley Fool.

Published: 10-Feb-2014

Tesla Motors , the electric car company that has been long on media coverage and short on sales, may be poised to grow as customers now have a strongly positive view of the brand.

Consumer Reports released its annual brand perception survey Feb. 5 , which showed Tesla to be a brand on the rise. The company, which sells its basic Model S for around $70,000, saw a 47-point jump in this survey, vaulting it to fifth position with 88 points.

"Tesla had a strong, very public year, with soaring stock prices, magazine awards, and exceptional crash-test performance," said a press release touting the survey. "Innovation, performance, and sleek styling is clearly gaining attention and making a positive impression. By gaining points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than rely on a single facet."


Tesla Model S showed rapid battery discharge rates driving along Interstate95 between Washington, D.C. and Norwich, Connecticut.

John Broder finds himself stalled short of a charging station in Connecticut in his first cross-country drive of a Tesla Model S.

Tesla Model S similar to one driven by NY Times reporter John Broder.

Grist's David Roberts argues that instead of obsessing over 'widget' solutions to our energy and transportation problems, we need to rethink the entire system.

Tesla's next act, the Model X will seek to fill another niche, just as other crossover models do.

Part one of series by Mark Rogowsky in which he argues that there is no such thing as a all-purpose automobile. All have their limitations, just like electric cars.


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