What Carsharing, Social Trends Mean to Auto Industry
Car-sharing services such as Zipcar Inc. and Cars2Go are eating into demand for new and used cars adding to social changes, such as smaller households and mass-transit improvements, that pose long-term challenges for new-car sales, according to two recent studies.
AlixPartners LLP, a consulting firm with a large automotive practice, says Americans would have purchased about 500,000 new or used cars between 2006 and the end of 2013, if they didn't have car sharing services as an alternative.
"It is a huge difference," said Mark Wakefield, a managing director at AlixPartners. The firm's study is based on surveys of car-sharing customers in 10 major cities where car sharing has taken root. They include Boston, Washington, D.C., New York, San Francisco, Seattle, San Diego, Miami, Chicago, Austin, Texas, and Portland, Ore.
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