Tesla Ranks Fifth in Consumer Reports Brand Perception Survey

Premium electric car maker moves ahead of Mercedes-Benz and BMW in American brand perception.

Published: 06-Feb-2014

Already a hit with geeks and technology moguls, electric car manufacturer Tesla reached a new milestone on Wednesday: finally penetrating the mainstream consciousness, according to a new survey from Consumer Reports.

Tesla, the company created by SpaceX founder Elon Musk (pictured above), now ranks at number five on Consumer Reports’ Car-Brand Perception Survey, just behind traditional automakers such as Chevrolet, Honda, Ford and Toyota, which snagged the number one slot.

This jump up to fifth place is a huge leap for the company, which was ranked way back in tenth place in 2013. Consumer Reports’ survey polled 1,578 U.S. car owners in the U.S. in December, focusing on getting the respondents to list their top car brands in terms of performance, value, safety, quality, design and technology.


Tesla Model S showed rapid battery discharge rates driving along Interstate95 between Washington, D.C. and Norwich, Connecticut.

John Broder finds himself stalled short of a charging station in Connecticut in his first cross-country drive of a Tesla Model S.

Tesla Model S similar to one driven by NY Times reporter John Broder.

Grist's David Roberts argues that instead of obsessing over 'widget' solutions to our energy and transportation problems, we need to rethink the entire system.

Tesla's next act, the Model X will seek to fill another niche, just as other crossover models do.

Part one of series by Mark Rogowsky in which he argues that there is no such thing as a all-purpose automobile. All have their limitations, just like electric cars.


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